Seed & Roe

Seed & Roe grows delicious produce and fish in aquaponic ecosystems. We are inspired by nature and believe that by harnessing nature’s complexity, we can share its abundance.
Seed & Roe Los Angeles, CA
Jul 31, 2020
We’re a human brand serving humans so wow, is this an important hire for us. You are the heartbeat of Seed. The foundation for our community. The catalyst for word-of-mouth, and the steward of incoming emails from partners, practitioners, retailers and job-seekers excited about what we do and how we do it. Every person you interact with will walk away saying ‘whoa, that was an awesome experience—that felt unique and thoughtful’. This goes beyond creating a world-class customer experience. That’s table stakes. This is about communicating and cultivating a seamless, educational, empowering, and wondrous experience across every customer touchpoint. To do that means constantly asking how else you can serve with Seed’s ethos of citizen science, curiosity, and learning injected into every email you write or phone call you take. You have eight ideas about how to surprise and delight when a customer first mentions their shipment is delayed. You deliver factual, scientific information...
Seed & Roe Los Angeles, CA
Jul 22, 2020
You see the world in moments that create value—lifetime value, and your credo is to acquire, serve, and retain by consistently delivering experiences that exceed expectations. Each individual is on their own user journey, and while they may not know much about Seed (yet), you’ve already thought through their web experience and segmented and coded their next triggered email, text, notification, and CTA to achieve the next purchase-inducing, loyalty-building interaction. On the back end, you are well-versed in and deeply passionate about ecommerce. Table stakes features like expedited shipping, fraud mitigation, payment wallets, and gifting are things you’ve implemented four times over with your eyes closed. You speak in APIs, translate business to technical and vice-versa with fluidity, and can DJ each component of our tech stack (e.g. AWS, Stripe, Cloudflare, Klaviyo, Twilio, Recurly). You’ve seen it all, done it all, and now you’re onto the big stuff: evaluating new payment...
Seed & Roe Los Angeles, CA
Jul 11, 2020
(Contract to Full-Time) As the Director of People and Culture, recruiting and cultivating a diverse and extraordinary team is just table stakes—you will also steward cultural growth, osmosis, and adaptation within our ecosystem, inspiring conversation, question-asking, experimentation, and action so we may nudge the world forward bit by bit, each day. Your work feels both human and individual, while considering and evolving our collective. You will steward the implementation of frameworks, ideas, and communication across the team without introducing the tenor of bureaucracy and performative box-checking, nor diluting (but preserving and amplifying) our startup magic. You have a long-term view and evocative definition of what sustainability means within an organization. You are a true thought partner to our Co-Founders and will determine how our Why + Values are transmitted and integrated. For internal communications, you understand the medium is the message—that what and when...
Seed & Roe Los Angeles, CA
May 05, 2020
We’re big on words. Words empower and steward the integrous translation of science that forms the foundation of our brand. Writer and storyteller at heart, you create magic in the permutation of 26 letters, a handful of punctuation, and occasional, cleverly-placed emojis. You think in long form and short form and rap verses and poetry and everything in between and understand it’s about speaking to people in the way they want to be spoken to. You can get to the heart of a message in the fewest number of characters and thrive in the crafting of phrases that catalyze action. Words are powerful; you know exactly when and how to be subversive and provocative versus nurturing and expansive. You thrive in memes, haikus, hashtags, puns, metaphors and analogies—word play is your superpower. When we say TED meets Vox meets The Hustle meets Carl Sagan meets VICE, you know what we mean. And you are curious. Pushing boundaries and buttons is your thing and you demand a new way to...
Seed & Roe Los Angeles, CA
May 05, 2020
The marriage of words and images is your storytelling superpower. That juxtaposition has the power to build global brands and you know how to do it. You think in marketing and cultural relevance and know when to pull the brand lever vs. the conversion lever but also believe they inform each other. While you make things look, feel, and read beautiful, you’re low-fi and scrappy and can move projects from dream to reality with technical skill and competence. A touchpoint is a touchpoint is a touchpoint; from pixels to party favors, you can weave brand magic and consistency. Ideally, you’re a swiss army knife: comfortable working across (and unifying) many different platforms including photography, motion, digital/web, branding, landing pages, drip campaigns, emails, paid assets, experiential, packaging, art direction, etc. Maybe you dabble in motion design, set design, photography, illustration, or experiment with AR…or build plant walls…or maybe...
Seed & Roe Los Angeles, CA, USA
May 05, 2020
You have meticulous, borderline obsessive, attention to detail and understand how hundreds of small moving parts contribute to the overall success of a project. You loathe inertia and are particularly skilled at taking a high level milestone and working with the key team members to chart out a path forward, step by step, to keep momentum moving. You treat the coordination of research, development, production, scale-up, and testing like an art form with the perfect balance of wisdom, experience, strategic vision, urgency, and judgement. Nothing ever falls between the cracks and even if a project is temporarily deprioritized, it’s never lost. The world doesn’t always value project management enough. Fortunately, we do. You also understand the medium is the message; communication (stand-ups, emails, Asana tasks, how meetings are structured, etc.) and the tools we use to communicate—are the difference between OK coordination and the ability to achieve more than we can dream up with a...
Seed & Roe Los Angeles, CA
May 05, 2020
You are responsible for executing digital ad campaigns and designing a variety of growth-focused assets including funnels, landing pages, drip campaigns, emails, and paid social assets. You will collaborate with our small but agile design team, focused on creating exciting and innovative ways to translate complex scientific and health-related concepts, as well as communicating Seed’s brand message and product differentiation to our global audience. If you are excited about the idea of designing advertising that triggers a behavioral response via visual design, you know the trends in visual advertising, and you consider yourself a social media junkie, then this is the job for you. Who you are: 2+ years of digital design experience Expert knowledge of Illustrator and Photoshop, including creating motion graphics using the timeline feature in Photoshop Basic knowledge of video editing / GIF creation, Keynote Experience executing on corporate and brand...