Product Marketing Manager

  • Planet
  • San Francisco, CA
  • Feb 06, 2020
Full Time Marketing Product Manager

Job Description

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we are iterating in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is headquartered in San Francisco, California, Earth.

About The Role:

Planet is looking for a strategic-thinking Product Marketer to help us grow our market opportunity for Planet’s imagery solutions and enable line of business growth through creative go-to-marketing strategies. You will be part of the broader marketing team, specifically sitting within the dynamic Product Marketing group. As the primary Product Marketer for our imagery solutions, you will be an expert on our geospatial capabilities and the broader marketplace. Additionally, you will intimately know our customers across core industries -- their needs, how they buy, and use that knowledge to drive sales enablement for our products and services. You will craft messaging and positioning for our offerings, build awareness to generate demand for our offerings through marketing campaigns, and drive launches for newly commercialized products.

Impact You'll Own:

  • Develop product value propositions that differentiate our offerings in the market
  • Deeply understand the geospatial market, where Planet fits, and identify opportunities for market expansion
  • Partner closely with the Product team sharing market and customer feedback, jointly developing use cases and personas, and supporting ongoing product launches
  • Collaborate with subject matter experts to produce and update a portfolio of marketing and sales enablement tools (presentations, data sheets, use cases, demos) for key products and services
  • Develop sales and marketing materials for new launches and existing products
  • Collaborate with technical teams to create interactive demos that showcase product value to be used for trade shows, industry events and sales outreach
  • Support marketing campaigns with messaging and content that drives awareness and demand
  • Partner closely with other parts of the marketing organization, including demand generation, creative, and communications

What You Bring:

  • BA/BS degree
  • 3+ years of product marketing experience
  • Proven track record positioning products and marketing enterprise products
  • Creative and analytical thinking skills
  • Experience partnering with product, sales, and executive stakeholders
  • Strong writing, communication and presentation skills
  • Be an organized, self-starter with ability to collaborate across departments
  • Sense of urgency to drive new business growth
  • SF-based

What Makes You Stand Out:

  • Experience positioning products and marketing to geospatial customers

Benefits While Working at Planet:

  • Comprehensive Health Plan
  • Wellness program and onsite massages
  • Flexible Time Off
  • Recognition Programs
  • Commuter Benefits
  • Learning and Tuition Reimbursement
  • Parental Leave
  • Offsites and Happy Hours
  • Volunteering Benefits

Some Press About Us:

Our CEO, Will Marshall featured on TED and at a recent Dreamforce Talk
“Planet: Bringing Space Back Down to Earth”
"The All-Seeing Eye in the Sky video" Bloomberg Businessweek video
“Planet And Rocket Lab Create Mission Patch To Honor Women In Aerospace” —Planet Blog

Why we care so much about Belonging.
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.

Experience level

Mid Level  

Impact areas

Energy,   Food & Agriculture,   Buildings & Cities,   Ecosystems & Biodiversity  


201-500 employees  

Organization type

For-profit startup/company  

Role Type


Will sponsor Visa