Performance Marketing Specialist

  • Sealed
  • New York, NY
  • May 22, 2020

Job Description

Who are we?

At Sealed, we’re unlocking comfort, value, and efficiency in aging homes—and transforming energy, finance, and home improvement along the way.

With Sealed, it’s easy and affordable to solve the problems that make houses too hot, too cold, and too wasteful. In partnership with energy utilities and certified contractors, Sealed finances key home improvements using the money homeowners currently waste on energy.

Homes are renewed from the inside out—all without increasing homeowners’ monthly bills. Upgrades like HVAC, insulation, air sealing, and smart home technology transform the way a home feels and functions. Sealed coordinates projects from beginning to end, and we stand behind our work. If we don’t reduce a home’s energy use, we don’t get paid.

Sealed is backed by a $5 billion global investment firm and has major partnerships with large utility companies like Con Edison. Sealed has also secured a first-of-its-kind energy savings insurance policy from a Fortune 200 company.

Based in New York City, Sealed was founded in 2012 by Lauren Salz (CEO, Forbes 30 under 30, former McKinsey) and Andy Frank (President, energy efficiency veteran).

Learn more at sealed.com.

What will you do?

Sealed is looking for a growth-obsessed performance marketer to create, implement, track, optimize, and report on digital marketing campaigns across Paid Search and Paid Social channels. This is a unique and exciting opportunity to reach, educate and influence customers in an old-school industry (energy, home renovation) with an innovative company that is creating tangible positive impact and value for homeowners and the planet.

As a performance marketing manager, you will work closely with the Director of Acquisition to launch, refine, execute and report on campaigns across platforms (Facebook, Google, Mail etc.). 

More specifically, you will:

  • Drive implementation of all campaigns across owned and paid media
  • A/B test, measure and optimize all programs and all tactics on an ongoing basis to meet and exceed goals 
  • Lead website and  landing page testing and optimization
  • Contribute to messaging and creative development as well as general content creation (digital, traditional and otherwise) while working closely with our creative team
  • Analyze data on marketing channels (e.g: Facebook’s Ads Manager) and on analytics platform (e.g: Google Analytics) to extract meaningful marketing insights 
  • Report on daily acquisition metrics such as Prospects, MQLs, and CAC.
  • Be the master of our channel playbook that documents the brand’s look, feel and tone for each channel along with best practices and optimization techniques for maximum ROI

What success looks like?

  • We have successfully scaled multiple channels (increased the volume of leads by 40%) while lowering acquisition costs
  • We are constantly learning and adapting from a well-defined A/B testing framework
  • Following and engagement on our shared media pages (Facebook, Instagram, Youtube etc.) growing every month. Homeowners in our target geography know who we are.

Requirements

  • At least 3-5 years of work experience
  • Jack-of-all-trades marketing expert with a focus on full-funnel digital marketing (lead acquisition & activation)
  • Experience working at early stage startups 
  • Abide by the try, test and learn philosophy
  • Track record delivering results through  independent execution, creativity, detail-orientation, and precise organization 

Nice to have

  • Experience with HubSpot, Salesforce and A/B optimization tools 
  • Experience marketing to Gen X and Baby Boomer target segments
  • Experience working on product/ service with long sales cycles

About you

  • You can’t stand waste. Whether it’s energy waste, or wasted market opportunity, transforming waste to value is in your DNA
  • Both left and right brained, analytical and creative. You can dig deep into the numbers, but also have sharp intuition and creative vision for offers that will convert audience to leads
  • Hardworking, resourceful and gritty: when you have a goal, you find a way to meet it
  • Extremely organized with task management and planning
  • Constantly question the current status quo and relentlessly solve problems in order to drive continuous improvement
  • Excellent written and verbal communication skills, with an eye for visual presentation
  • Comfortable speaking your mind respectfully, even and especially when you disagree 
  • Desire to make an impact

Compensation/Benefits

  • Competitive salary, unlimited PTO, stock options, health benefits

Will sponsor Visa

No

Categories

Energy, Buildings & Cities

Climate Impact Statement

The easiest, most affordable way to make your house more comfortable and efficient