Senior Customer Marketing Manager

  • Planet
  • San Francisco, CA
  • Aug 14, 2020

Job Description

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is headquartered in San Francisco, California, Earth.

About the Role:  

Planet is actively seeking a Senior Customer Marketing Manager to be a key part of the Product Marketing team, with a focus on building effective customer case studies and a scalable customer reference program, and on working closely with the Customer Success and broader commercial teams to help them better understand how Planet products solve our customers’ business problems. The Senior Customer Marketing Manager will bring to life the power of Planet’s products and datasets, through our customers’ points of views and for their business-driven use cases.  

The person in this role will develop the template and approach to best ‘harvest’ the underlying story and business value customers have gained from Planet’s data products, working closely with the Customer Success, Pre-Sales Engineering, and Product Marketing teams. They will also build out our customer reference program and repository to help Planet’s sales, product, and marketing teams understand how our customers and prospects gain advantage through use cases derived from our high cadence, global satellite data.

Lastly, the Senior Customer Marketing Manager will build rapport and develop strong relationships with our key strategic customers and help them highlight their stories and advocate for their brand and other business objectives as identified.

Impact You’ll Own:

  • Create and drive a strategic, top-tier customer reference program that drives revenue.
  • Identify key customers that can act as a marketing channel through case studies, speaking opportunities, and more. Drive opportunities for promotion and broad-based leveraging of customer success assets.
  • Work closely with identified customers to tell their story, highlighting the business problem, why it was important to solve, how Planet helped to solve it, the impact and the return on investment. Create compelling case studies, videos, approved customer quotes, etc. from this intake.
  • Work collaboratively with Customer Success, and train and support the team so they can integrate the case study information and outcomes as part of the onboarding and ongoing customer relationship management process. This will drive scale for Planet and enable great storytelling across the organization.
  • Develop strategies for integrated customer reference engagement plans that showcase customer success via a variety of deliverables including: written, video, and peer-to-peer customer stories, quotes, business and technical case studies and slide-ware
  • Manage a library of up-to-date customer success stories, quotes, and reference opportunities supported by the customer. Manage reference request fulfillment and track reference activity and outcomes.

What You Bring:

  • BA/BS or equivalent working experience, with at least 5 years of experience in Customer Marketing, Product Marketing, Customer Success, or Account Management
  • Experience with global organizations and international customers a plus
  • Strategic thinker who can write powerfully and effectively and can develop a program and customer reference process that can scale 
  • Excellent verbal and written skills
  • Superb presentation and client-facing skills
  • Strong project and program management skills
  • Passion for serving and understanding customers
  • Interpersonal skills that help to nurture customer relationships and effectively work with cross-functional teams  
  • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
  • Technical knowledge of and Gainsight a plus


Benefits While Working at Planet:

  • Comprehensive Health Plan
  • Wellness program and onsite massages in specific offices
  • Flexible Time Off
  • Recognition Programs
  • Commuter Benefits
  • Learning and Tuition Reimbursement
  • Parental Leave
  • Offsites and Happy Hours
  • Volunteering Benefits

Some Press About Us: 

Our CEO, Will Marshall featured on TED and featured in a Planet Blog

“Planet: Bringing Space Back Down to Earth”

Tiny, privately owned satellites are changing how we view the Earth features in NBC News

“Planet And Rocket Lab Create Mission Patch To Honor Women In Aerospace” —Planet Blog

Why we care so much about Belonging. 

We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate  north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion.  If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply!  At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description.  We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts.  We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. 

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