Sales Strategy Manager

  • Impossible Foods
  • Redwood City, CA
  • Oct 13, 2020

Job Description

Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass.
The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues.
To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.
Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts.
Want to join? Check out the job opening and requirements below:
The Sales Strategy Manager will be a key contributor to the success of Impossible Foods in the retail channel. This individual will provide thought leadership which will enable continued growth for the company. This position requires experience with CPG food sales and solid understanding of sales strategies. This role will report to the Director of Retail Category Management & Sales Strategy in Redwood City, CA.

You Will

  • Demonstrate thought leadership to drive growth for Impossible products in a rapidly growing and exciting category
  • Utilize syndicated POS data to analyze business performance and develop insights on key growth drivers
  • Build distribution, shelving, merchandising, and pricing strategies for Impossible to maximize performance in retail
  • Collaborate with our product development team to develop a strong retail innovation pipeline incorporating key customer feedback and insights
  • Partner with our pricing and finance teams to ensure that retail pricing plans align with trade strategies to maximize retail sales, promotional lifts and trade return on investment
  • Lead customer business planning process for the retail team
  • Develop and maintain the customer selling toolkit
  • Be the sales point for any in market tests, providing the sales point of view internally, as well as coordination with the broader retail sales team
  • Support the development of customer presentations, ensuring field sales has all of the relevant information they need to sell to our retailers
  • Manage three Account Coordinators that will own customer set up and sales enablement processes

You Have

  • A genuine interest and passion for Impossible Food’s mission 
  • 5+ years of CPG food sales experience, preferably experience developing sales strategies
  • Recent experience growing a brand and pioneering retail sales
  • Ability to collaborate effectively with business partners (R&D, Marketing, Finance, Strategy, Operations)
  • Demonstrated thought leadership with creative solutions to drive brand growth
  • Strong problem solving and project management skills, with the ability to navigate a constantly evolving company
  • Ability to clearly communicate the main takeaways to people from a wide range of functions
  • Ability to work in a fast-paced and high-growth environment
Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to  race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Organization Type



Food & Agriculture

Climate Solutions

Plant-rich Diet

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