Marketing Data Analyst

  • The Nature Conservancy
  • Remote (Washington D.C., DC, USA)
  • Nov 19, 2020
Full time role Data Analyst Marketing

Job Description

Founded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable.  One of our core values is our commitment to diversity. Therefore, we strive for a globally diverse and culturally competent workforce. Working in 79 countries, including all 50 United States, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.

The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.

YOUR POSITION WITH TNC

As a member of the Global Digital Analytics team, the Marketing Data Analyst will partner closely with analytics teammates and key organization stakeholders to uncover new learnings about how Marketing messages are impacting key audiences engaged with our conservation work and fundraising. This role is an exciting opportunity for people who are passionate about data, creative thinkers, possess a high attention to detail, and who are motivated to use these skills to help fulfill conservation goals.

 

ESSENTIAL FUNCTIONS

The Marketing Data Analyst, will contribute to and help socialize our understanding of audience engagement with The Nature Conservancy across Marketing driven touch points. They will support a variety of internal teams through analytics deep dives, uncovering insights, making recommendations, and verifying data integrity to make data understandable and actionable to the Marketing business unit.

 

RESPONSIBILITIES & SCOPE

  • Collaborate with Global Digital Analytics team members to review key Marketing campaign KPIs, analyze results, and present findings to stakeholders.
  • Develop and maintain strong working relationships across departments and business units to ensure that our audience analysis is as comprehensive as possible.
  • Ensure data quality by auditing and validating marketing pixels across our web domains.
  • Audit and maintain best practices for the organization of assets within Adobe Analytics such as the naming conventions for custom variable metrics, segments and Workspaces.
  • Help maintain the general "Global Digital Marketing Request" queue, answering analytics related questions from the field and routing other requests to the appropriate team member in Global Digital.

 
MINIMUM QUALIFICATIONS

  • Experience analyzing marketing campaign data and evaluating campaign success based on KPIs like conversion and engagement.
  • Experience with Adobe Analytics.
  • Bachelor’s degree in relevant technical discipline and 3 years’ experience or equivalent combination.
  • End user support experience.
  • Experience with the use of Microsoft Office programs.

 

DESIRED QUALIFICATIONS

  • Strong presentation skills and the ability to clearly explain insights gained from complex data sets in plain language.
  • Experience working with social account and social post data from Facebook, Instagram, Twitter, and/or LinkedIn.
  • Experience evaluating marketing campaign success across multiple touchpoints (web, email, text, social media) and combining results into a single analysis.
  • Experience with tag management tools, such as Tealium, Google Tag Manager or Adobe Launch.
  • Ability to proactively identify data integrity issues that impact the overall analysis.
  • Experience validating technical implementation of analytics tags using standard tag debugging tools.
  • Strong time management skills and the ability to prioritize multiple competing demands.
  • Excellent written and oral communication skills.
  • Multi-lingual skills and multi-cultural or cross-cultural experience appreciated. 
     

HOW TO APPLY

To apply to position number 49087, submit resume (required) and cover letter separately using the upload buttons. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on Friday, November 21, 2020.

Click “submit” to apply for the position or “save for later” to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration.

If you experience technical issues, please refer to our applicant user guide or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer

Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.

Organization Type

Nonprofit  

Organization Size

1001-5000  

Sectors

Advocacy & Activism

Mitigation / Adaptation

Mitigation focus