Senior Demand Generation Manager

About the role:

Aurora Solar is a fast-growing Series B company focused on building a clean energy future for all. Aurora makes the software that is enabling society to transition to a world powered by solar power. We want every solar installation in the world to pass through our software, which has already been used to design millions of solar projects. Named “Top 50 Tech Companies to Watch in 2020” by BuiltInSF.com and awarded #1 Solar Software platform by Solar Power World, Aurora is disrupting the energy industry and changing the course of history. We are experiencing hockey stick growth and are looking for A-players to come join and accelerate the fun.     

Aurora Solar is looking for a strategic, data-savvy Senior Demand Generation Manager to expand and lead a team of digital marketing and B2B campaigns specialists. This is an exciting opportunity to have a significant impact at a fast-growing SaaS company that is tackling one of the biggest challenges of our times. In this critical role, you will build and optimize a scalable demand generation engine to drive a pipeline of qualified leads and in close partnership with the Sales Team, support ambitious new logo acquisition and revenue growth across our business. The ideal person for this role is a strong player/coach who thrives in a fast-paced, collaborative, high-performance environment. 

We are a diverse team that’s passionate about advancing the growth of solar energy. If you are looking for a stimulating and fulfilling role, come join us!

What you'll do:

• Inspire, manage and mentor an amazing team of demand generation professionals to meet and exceed ambitious goals
• Work closely with the Content Team to personalize content and execute campaigns against our core buyer segments to increase market awareness, generate demand, accelerate pipeline, and grow sales
• Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all strategies and tactics, including email, SEO/SEM, paid social, media sponsorships, ABM and partner programs
• Lead demand generation programs, including setting strategy, evaluating appropriate budgets, developing and running creative campaigns, measuring results, and optimizing marketing mix
• Continuously research, identify and test new strategies, tactics and technologies to accelerate growth, improve LTV, or reduce CAC
• Track, analyze and communicate performance results and learnings

What we value:

• Background  in ABM, demand generation, or campaigns teams in a B2B marketing organization
• Ability to build deep and collaborative relationships throughout the organization
• Strong comprehension of campaign management and demand generation processes
• Technically savvy with a clear understanding of modern marketing operations (i.e., marketing automation, email marketing, cookie-based advertising, web personalization, and web traffic platforms) 
• Excellent project management skills and ability to build and improve processes
• Ability to manage agency and contractor relationships
• Outstanding writer and verbal communicator