Passionate environmental advocate with an MBA in Sustainable Solutions and over seven years of experience in communications and brand marketing for mission-driven companies. Skilled in creating partnerships, growing innovative brands and identifying sustainable solutions for businesses.
Green Marketing and Sustainability Consultant
Dec 2020 -
Liv Eco Minded
I work with bespoke businesses on best practices to amplify their impact to benefit people and the planet.
My offerings include communications + marketing strategy, web design, creative content development, event planning and production, sustainability and social impact storytelling and B corp assessment advising.
Sustainability Content Strategist
Jun 2020 - Oct 2021
Green Restaurant Association
Identified key green initiatives for the restaurant industry to create compelling marketing and educational content, such as infographics, company pitch deck, social media posts and short videos
National Marketing Manager
Jan 2017 - Jun 2019
Guayaki Yerba Mate
My role was essential to growing brand awareness through strategic partnerships, program management, event production and B2C marketing.
- Produced and sponsored hundreds of events nationwide, focused on sustainability, outdoors, music, health and wellness
- Formed and managed partnerships with a range of corporate campuses, organizations, events, retailers and universities; Uber, Google, Twitter, We Work, BiRite Markets, Safeway, Whole Foods, GoPro, Burning Man, CAL Berkeley, Stanford, Surfrider, Save the Waves, TEDx, Patagonia, Day Breaker, CLIF Bar
- Presented on conference panels, to corporate teams, and in college graduate and undergraduate classes about mission-aligned business and brand marketing
- Developed community engagement initiatives focused on creating an inclusive economy
- Managed a team of 50 university brand representatives from UC Berkeley, Stanford, USF and SFSU
- Launched new markets nationwide and secured accounts and partners for fossil fuel free distribution
Sales and Marketing Manager
Nov 2014 - Dec 2016
Guayaki Yerba Mate
- Managed over 400 sales accounts to grow sales 85% YOY in 2015 and 48% YOY in 2016
- Developed and managed relationships with university dining services, retail chains, corporate campuses
- Coordinated and executed hundreds of marketing initiatives in the Bay Area
MBA Sustainable Solutions
Sep 2019 - Dec 2020
Presidio Graduate School
Sep 2014 - May 2021
Are you interested in being involved in a Climatebase mentorship program? If so, how would you like to participate? (As a mentor VS as a mentee)
Yes, I am interested as a mentee
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